☕ A Quick Brew on Blue Tokai
Founded with the vision of delivering high-quality Indian coffee, Blue Tokai Coffee Roasters has grown into a farm-to-cup powerhouse. From sourcing beans from the country’s best estates to small-batch roasting and brewing across their cafés, website, and app, the brand blends craft with care in every sip. Their seamless experience doesn’t just stop at the cup; it extends all the way to checkout.
✨ Stirring Up Conversions with Magic Checkout
As Blue Tokai expanded beyond marketplaces and café counters, they set their sights on building a D2C digital presence. They needed more than just a payment gateway; they needed a checkout partner that could help them take ownership of their customer experience. That’s where Razorpay Magic Checkout stepped in, removing the intermediaries and enabling Blue Tokai to build stronger, direct relationships with their customers.
Powered by checkout intelligence, Magic Checkout enriched the shopper experience by eliminating friction, streamlining the payment flow, and delivering immediate impact:
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- One-tap login & address autofill
- 5% uptick in conversions
🚀 Optimizing Payments Across the Board
While Magic Checkout fixed the friction at the finish line, Blue Tokai also tapped into Razorpay’s broader suite to streamline payments across their business.
📈 Smarter Payment Stack = Bigger Gains
In October 2024 alone, Blue Tokai unlocked an additional Rs 9.14 lakh in revenue from domestic transactions, thanks to Razorpay’s UPI and card payment stack.
- UPI Success Rate Jump: +8.28%
Enabled by Dynamic Routing, Native Intent, and UPI Switch - Card Success Rate Boost: +3.52%
Powered by Token HQ, CVV-less flow, and Direct Network Integration - International Payments
Improved by 5% YoY in 2024
This enhanced reliability meant more completed transactions, happier customers, and more returning buyers.
🎯 Brewing a Future-Ready Payment Experience
By placing Magic Checkout at the heart of their transaction journey, Blue Tokai aligned their payments with their brand promise: thoughtful, seamless, and quality-driven.
From the very first click to the final confirmation screen, Razorpay helped make checkout a moment of satisfaction.
As Blue Tokai expands its digital and offline presence, Razorpay remains a trusted partner, ensuring the experience is as smooth at checkout as it is in every handcrafted cup.
