What if there was a platform where people could buy genuine quality Kashmir willow bats and get them delivered right at their doorstep, at a genuine price?
This dream, envisioned by the founders of Made in Kashmir, transformed into a thriving e-commerce reality. This Magic Checkout case study unveils their inspiring journey, revealing how a powerful partnership helped them bridge tradition with technology, ensuring authenticity and growth in every swing.
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Made in Kashmir: Bridging Tradition with E-commerce
The tale of Made in Kashmir began with Mr. Mushtaq Ahmad Dar’s vision to showcase the unparalleled quality of Kashmir willow. The catalyst was his son, Musaib, who witnessed bats bought for Rs. 5,000 in Kashmir being resold for Rs. 15,000 elsewhere. This stark price difference sparked a powerful idea: an online platform offering genuine bats at fair, direct-to-customer prices.
This family-driven vision became a reality, now spearheaded by Mr. Mushtaq and his other son, Mufaiz Dar. The brand is dedicated to preserving Kashmiri craftsmanship by partnering with esteemed local manufacturers, bringing authentic, high-quality bats directly to cricketers everywhere.
From Challenges to Champions: How Magic Checkout Solved Key Problems
As Made in Kashmir grew, they needed a robust checkout partner to scale their vision. They faced critical e-commerce hurdles that required targeted solutions, all of which they found in Magic Checkout.
Minimizing RTOs with safer COD
Selling high-value items online came with the risk of non-serious buyers and high Return-to-Origin rates. To combat this, Made in Kashmir leveraged Magic Checkout’s Partial COD feature. By requiring a small upfront payment, it instantly filtered out genuine customers, leading to a remarkable 25% increase in their conversion rate and slashing RTO-related losses.
Improving Purchase Momentum
A customer ready to pay should never face a roadblock. Made in Kashmir eliminated this risk using Magic Checkout’s support for a wide array of payment methods and providers. Offering every major UPI app, card, and wallet ensured a smooth, frictionless checkout, drastically reducing last-minute cart abandonment. Furthermore, they used customizable banners to reinforce brand trust and highlight these compelling offers.
Managing Promotions & Driving Sales
To help customers save more, Made in Kashmir needed an easy way to display discounts. Magic Checkout’s built-in coupon engine solved this by automatically showing the best available offers at checkout, which boosted sales and made savings effortless for shoppers.
Complex Nationwide Shipping
Shipping heavy cricket bats nationwide was a logistical challenge. Magic Checkout’s integrated shipping simplified this, allowing the brand to offer multiple delivery options and manage all logistics from a single dashboard.
A Seamless Fit for Our Growth Journey
Empowering E-commerce: Your Path to Seamless Growth
Magic Checkout provides essential tools and unwavering support, empowering businesses like Made in Kashmir to build a smoother, more successful customer journey. If your business is facing similar challenges, Magic Checkout can be the catalyst for boosting your conversions and fostering genuine customer engagement.
