Behind Every Life Changed, There’s a Trusted Payment Partner
When it comes to making a difference, Ketto is all about turning clicks into causes. As India’s go-to crowdfunding platform, they know that payments are at the heart of what they do.
Ketto isn’t just a donation platform; we’re here to make it super easy for people to help those in need. From crafting compelling fundraising stories to getting funds to donors, our mission is to ensure that help is just a click away.
– Kartik Bhadada, Associate Director – Growth, Ketto
Since 2012, Ketto has been changing lives by helping individuals and organizations raise funds for a variety of causes, from medical emergencies to social projects. With over 450 hospital partners in their corner, Ketto is on a mission to make sure no one facing a financial hurdle feels like they’re in it alone.
Success for the organization is highly dependent on payments, and this has motivated Ketto to be very particular with which payment gateway they choose to partner with. Their journey with Razorpay began in 2019 with a single netbanking product, and come today, they’ve adopted the whole suite of Razorpay’s UPI products.
Navigating Payment Challenges in Crowdfunding
At Ketto, payments are the heartbeat of their mission to facilitate crowdfunding for those in need. As a dedicated crowdfunding platform, Ketto requires a diverse suite of payment solutions to ensure users, spanning multiple age groups, demographics & tech-savviness, have payment options of their choice to contribute quickly and reliably. In moments of urgency, users shouldn’t have to compromise on payment choices to save a life, and this motto remains at the heart of Ketto’s philosophy.
Lack of payment options cause 9 in 10 shoppers to abandon online purchases. Ketto embraces the entire UPI Suite available to tap into donation volumes.
- UPI – 72% SR
- PPI on UPI – 100% SR
- CC on UPI – 98% SR
- QR Codes – 96% SR
It doesn’t end here, Razorpay solves numerous challenges like:
- Payment Downtimes impacting donations
Dynamic Routing helped reduce downtimes, and increase success rates by 0.2%, ensuring donations worth 1.7 Cr. reached donors in time!
- Low Repeat Donation Rate with High CLV Potential
Facing low repeat donation rates despite high customer lifetime value potential, UPI Autopay was introduced to streamline and automate recurring donations for increased consistency.
- Low UPI Conversions Due to Forgotten VPAs
Introduced UPI Number, simplifying the payment process and driving 2% higher conversions on UPI donations.
- Tracking Donations & Managing Complex Workflows
Razorpay’s Dashboard streamlined donation tracking and workflow management, giving Ketto a transparent, consolidated view of all transactions.
Since 2019, Razorpay has been crucial in ensuring no donation opportunity is lost due to payment barriers. Their seamless integration and proactive updates during bank downtimes have kept our donation flow uninterrupted. With first-to-market features like credit card and PPI options, along with UPI Autopay for recurring donations, Razorpay has empowered us to secure steady contributions and maximize donor lifetime value. Their unwavering support has truly transformed our payment management.
– Kartik Bhadada, Associate Director – Growth, Ketto
Ketto’s Win with Razorpay’s UPI Suite!
Ketto partnered with Razorpay to enhance its payment infrastructure, accommodating over 2.5 lakh monthly donors. Now, 70% of one-time donations and 99% of recurring payments are processed via UPI Autopay, managing around 400,000 transactions monthly. UPI also accounts for 55% of total transaction volume, while the intuitive Razorpay dashboard simplifies workflow management and boosts donor confidence.
To wrap it up, Ketto’s partnership with Razorpay has made a huge difference in how donations are handled. It’s a perfect example of how technology and kindness can come together to make every donation count!
