The digital marketplace thrives on convenience. Yet, a surprising number of e-commerce transactions falter at the checkout stage, often due to the seemingly simple requirement of account creation. According to Baymard Institute, a leading e-commerce research firm, as many as 26% of online shoppers abandon their carts due to mandatory registration. This friction not only translates to lost revenue but also represents a missed opportunity to cultivate lasting customer relationships. The challenge for businesses lies in streamlining the login process without sacrificing the valuable data that fuels personalized experiences and targeted marketing campaigns.
What is Log-in With Razorpay?
Log-in With Razorpay is an intelligent login system built for e-commerce businesses. It allows users to log in once and stay authenticated across multiple stores, providing a seamless checkout experience while giving businesses deeper customer insights.
Key Features:
✔ One-Tap Authentication: Users can log in instantly with their phone number & OTP, eliminating password fatigue.
✔ Plug-and-Play: Instant setup on Shopify, WooCommerce, and more
✔ Multiple Login Methods: Enable logins through SSO, OTP, Biometric authentication, Truecaller, Email, and more
✔ Unified Login Across Businesses: A single login ensures customers remain authenticated across all Razorpay-powered stores.
✔ Pre-Filled Checkout Information: Auto-fills saved addresses, payment details, and past orders to speed up transactions.
✔ Incentivized Login: Businesses can offer exclusive discounts, loyalty perks, and free gifts to encourage account creation.
✔ Customer Behavior Tracking: Businesses gain valuable insights into shopping habits and abandoned carts, enabling smarter retargeting.
✔ Built-In Privacy & Consent Management: Gives customers full control over their communication preferences and marketing opt-ins.
✔ Customizable Login Experience: Merchants have full flexibility to personalize the login screen to communicate key messages. They can highlight anything from store policies and trust signals to promotional campaigns, limited-time offers, and much more. Example use cases include:
- Announcing same-day delivery or assured returns to build customer confidence.
- Showcasing store certifications and customer ratings for added credibility.
- Promoting time-sensitive offers, coupon codes, or new product launches at the moment of log-in.
Transparent and Customizable Customer Consent
Unlike other solutions that bury consent settings within Terms & Conditions, Log-in With Razorpay ensures clear and user-friendly data permissions.
Businesses Can Customize Consent Settings:
✅ Unified Consent: A single opt-in covering Phone, Email, and WhatsApp marketing.
✅ Granular Consent: Customers can select individual communication preferences for marketing messages.
✅ Opt-Out Flexibility: Businesses who do not plan to retarget customers can disable consent prompts entirely.
This approach fosters customer trust while enabling businesses to build strong, long-term relationships.
Why Ecommerce Businesses Need Log-in With Razorpay
✅ Higher Checkout Completion Rates: Reduces login friction, leading to more successful transactions.
✅ Lower Customer Acquisition Costs (CAC): Leverages first-party data to retarget warm leads instead of relying on costly new customer acquisition.
✅ Improved User Experience: Enables a personalized shopping journey with auto-filled details and targeted offers.
✅ Better Cart Recovery: Helps recover abandoned carts by identifying users earlier in the purchase journey.
The Future of Frictionless Ecommerce Logins
Log-in With Razorpay isn’t just about simplifying logins; it’s about empowering businesses with better customer insights, stronger retention strategies, and higher conversion rates. With seamless authentication, auto-filled checkouts, and robust privacy controls, it ensures businesses increase sales while respecting customer preferences.
🚀 Take your e-commerce experience to the next level. Enable Log-in With Razorpay today!
