Did you know? 1 out of 4 customers drops off from product display pages because of high upfront costs.  What if you could fix that?

Introducing Razorpay’s Affordability Widget


How it works

Razorpay’s affordability widget allows businesses such as yours to highlight EMIs, Offers, and Paylater options to shoppers right on the product page. By highlighting these options, you can decrease customer drop-offs due to high upfront costs as well as significantly boost your Average Order Value (AOV) or Basket Size. 

What’s more, the widget is fully customizable, allowing you complete flexibility to modify its appearance as well as functionality. 

  1. Appearance: Modify the font and colour of the widget according to your brand guidelines and the appearance of your website
  2. Functionality: The widget allows complete customizability and you can control the following aspects: 
    • Enable/disable options like cardless EMI, EMI, Offers, and Paylater. You can also enable/disable submethods within these options. 
    • Setup rules like: enable only Paylater for products priced under 3,000 INR, enable EMIs and paylater for products priced between 3,000 and 6,000 INR and enable only EMIs for products priced above 6,000 INR. (This is just an example, you have the freedom to customise these rules as per your preferences.) 

How does the Affordability Widget help businesses? 

  • Increase conversions
  • Increase AOV
  • Improve customer satisfaction 
  • Increase repeat purchase

How can I enable the Affordability Widget for my business? 

You can integrate the widget in 3 simple steps. 


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