Founded with a bold yet simple mission, to offer medicine-alternatives through beverages – Hugg Beverages champions the mantra: “Food is medicine.” Founded by two innovative siblings, Harsh and Tanvi Doshi, the brand forswears tablets and tablets’ side effects, instead delivering digestive relief using natural, effective ingredients that work.
Each of Hugg’s formulations is rooted in 100% real, time-tested ingredients, from sweet potato syrup to licorice and kalonji, blending traditional wisdom with modern wellness. Their offering isn’t just a drink – it’s a path to relief.
As a prepaid-first digital brand, Hugg Beverages has built its business around customer trust and seamless online transactions.
Over the years, their payment mix has shifted dramatically: from credit cards to UPI adoption. For premium transactions, credit cards remain the primary mode of payment. Customers, especially older adults, prefer using their cards for large purchases, seeking the assurance of safety and convenience.
What Stood in the Way
High-value card transactions are sensitive. Even a single failed payment erodes trust and risks losing a customer. The business needed a partner that could ensure:
- Superior success rates on card payments
- Zero compromise on security to protect hesitant, often aging customers from fraud and phishing
- Frictionless checkout journeys that encourage repeat purchases
More Than Payments: The Razorpay Difference
“When the company launched in 2016, Razorpay was the only tech-first payment company in the market. With competitive pricing and a reputation for excellent customer support, the switch to Razorpay became the natural choice. That decision has since become central to the growth story”
- “With actively adopting advanced features like Native OTP, CVV-less, TokenHQ, Razorpay’s PG & Card Stack has delivered industry-best success rates and reliability that competitors could not match.”
- Secured every high-value transaction: Giving confidence to customers spending Rs 5,000+ online.
- Delivered frictionless card checkouts: Removing drop-offs and complexity in critical purchase moments.
- Strengthened customer trust: Especially among older buyers who are most vulnerable to fraud.
- Simplified scaling: Freeing the team from compliance worries or payment failures.
For Hugg Beverages, payments aren’t just a back-end process, they’re the lifeline of customer trust. With Razorpay, they have turned high-value card payments from a point of friction into a growth enabler. Seamless, secure, and reliable transactions now power every premium purchase, ensuring their customers, especially those who value assurance most, keep coming back with confidence.
As Hugg continues to scale its mission of wellness through beverages, Razorpay remains the invisible yet indispensable force keeping every transaction as smooth as every sip.
Now, it’s time for you to embark on the journey of seamless payments! Get started today.
