Emergent is one of India’s fastest-growing AI companies, enabling entrepreneurs, creators, and businesses to build production-ready software without writing code. As CEO & co-founder Mukund Jha says, Emergent was built “to equip anyone with an idea and a phone to create software affordably.”
As usage exploded, Emergent needed a payment system that could support its rapidly growing adoption across India, reliably and without operational complexity.
To enable that vision, Emergent needed a payments foundation that could handle recurring billing at scale, across Indian subscribers paying via UPI AutoPay and cards. And this had to be achieved with high reliability, seamless renewals, and low drop-offs.
That’s where Razorpay stepped in.
Needed: A payment solution engineered for scale
When Emergent approached Razorpay, the ask was clear:
1. A powerful subscription engine
Emergent offered tiered subscription plans and needed reliable recurring collections to support their growing base of paid users.
2. Support for UPI AutoPay + recurring cards
Indian customers wanted the flexibility to pay using UPI Autopay or cards, and Emergent wanted both options live simultaneously.
3. Extremely fast time-to-market
Speed mattered; Emergnet wanted to integrate and go live quickly so they could capture growing usage.
4. Dedicated support beyond business hours
With users building around the clock, they needed a partner who could respond outside traditional support windows.
In short, Emergent needed a payments backbone engineered for scale.
The Solution: Seamless subscriptions powered by Razorpay
Live in Just 2 Weeks
Razorpay enabled full subscription enablement, including UPI AutoPay and recurring cards, in just two weeks, allowing Emergent to take its offering to the Indian market faster.
Reliable Subscriptions Across UPI & Cards
Using Razorpay Subscriptions, Emergent now supports:
- UPI AutoPay for frictionless recurring payments
- Recurring cards for higher-value plans
- Single dashboard for key insights
This became the engine powering their tiered plans.
Dedicated Support
A dedicated support lane, including holidays and beyond-business-hours responses, has ensured stability and confidence as their subscriber base grows.
The Impact: A new AI dawn
| What Razorpay Provided | Outcome |
| Seamless recurring payment collections | Stable monthly subscription revenue |
| 14-day integration | Faster launch, faster monetisation |
| Dedicated support | Near-zero operational friction |
Emergent now has the confidence that payments will “just work”, even during high-traffic cycles.
Why Razorpay Is Enabling India’s AI Leaders
India’s new AI generation is built in India, and built for India. This scale needs a reliable payments backbone, with high availability and dedicated support. It needs payments that keep pace with product growth.
Emergent’s story is proof that India’s AI innovation can scale rapidly when supported by the right partners.
From professionals to business owners to founders who want to bring their ideas to life, Emergent is helping them turn to reality without writing a single line of code. Razorpay is proud to support that ecosystem.
