Magic Checkout is the most user-friendly solution for new businesses!
In a world saturated with fast fashion, a new narrative is emerging, woven with threads of purpose and passion. Enter ARXSTUDIOS, a brand that isn’t just selling clothes; it’s championing a movement. From upcycled artistry to custom streetwear, ARXSTUDIOS is redefining what it means to dress consciously and creatively. This Magic Checkout case study unravels their inspiring journey and explores how a strategic partnership empowered them to stitch together a seamless customer experience, proving that style, sustainability, and efficiency can indeed coexist.
Table of Contents
ARXSTUDIOS: Where Fashion Meets Purpose
For us, we want to offer designs to our customers that they will fall in love with.
ARXSTUDIOS began its captivating journey with a vision sparked in college, a time when global streetwear was surging. The founder, Akshay, driven by a shared passion for fashion and a deep commitment to the planet, sought to create an e-commerce venture that would not only ride the wave of style but also champion sustainability and continuous evolution.
Launched in December 2023, ARXSTUDIOS immediately set itself apart with its groundbreaking approach. At the heart of its philosophy lies upcycling, transforming discarded materials into unique, one-of-a-kind pieces. This dedication to individualized production directly counters the pervasive environmental impact of fast fashion, which contributes significantly to global ecological concerns.
Artko, ARXSTUDIOS’ sister brand, launched in January and added another layer to its amazing collection. Artko transforms vintage garments from the UK, US, and Korea into custom streetwear. Each piece is hand-picked, revived, washed, and then hand-printed with water-based inks, a sustainable alternative. All Artko pieces ship in paper packaging. ARXSTUDIOS maintains its eco-conscious commitment across its broader collection, prioritizing organic dyes and sustainable printing from day one.
An Innovative Journey: Tailoring Success with Magic Checkout
ARXSTUDIOS’ forward-thinking approach wasn’t limited to their product; it extended to their operational backbone. When ARXSTUDIOS discovered Razorpay Magic Checkout, they saw an opportunity to further refine their customer journey. They quickly integrated its powerful features:
- Autofill for Contact and Payment Details: This feature dramatically streamlined the checkout process, reducing friction and accelerating transactions for their customers.
- Seamless, Quick Flow: Magic Checkout’s intuitive design provided a remarkably smooth experience, elevating customer satisfaction and reducing cart abandonment.
- Customizable Front-End Options: The ability to customize the checkout’s aesthetics allowed ARXSTUDIOS to maintain their distinct brand identity, ensuring a consistent and appealing visual experience for shoppers.
- Increased Customer Trust: Leveraging Razorpay’s strong brand recognition, Magic Checkout naturally instilled greater confidence in customers, leading to improved conversion rates.
Impact: Weaving a Tighter Fabric of Success
- RTO Reduction: ARXSTUDIOS saw a significant drop in Return to Origin (RTO) rates, from 15-20% down to just 5%, representing a 66-75% reduction.
- Soaring Conversion Rates: Conversion rates jumped from 1.7% to an impressive 2.6%, a 50%+ increase after implementing Magic Checkout.
Hear It From the Founder: A Seamless Fit for Success
Wrap Up: Tailoring Solutions for Modern E-commerce
Many e-commerce brands struggle with abandoned carts and high RTOs. ARXSTUDIOS’ success proves these can be overcome. By using Magic Checkout for a customer-centric experience, they resolved payment issues and drastically improved key metrics. Magic Checkout provides essential tools and support, helping businesses like ARXSTUDIOS achieve a smoother, more successful customer journey.
Facing similar challenges? Magic Checkout can boost your conversions and reduce returns.
