Imagine this.
A customer in Paris searches for Indian sarees.
She lands on your website after scrolling through Google Search. You’ve done everything right: SEO, ads, a clean website, beautiful products, sharp pricing. She loves what she sees and adds a saree to her cart.
Then she reaches the payment page.
She’s asked to enter her card number.
Then the expiry date.
Then the CVV.
Then, an unfamiliar authentication step.
She doesn’t see any payment method she uses every day.
She doesn’t immediately recognise the checkout flow.
And she doesn’t yet know your brand well enough to trust it blindly.
So she hesitates.
Or worse, she drops off.
Now imagine the same moment, differently.
She reaches checkout and sees a logo she recognises instantly.
A payment method she uses regularly.
A brand she already trusts.
One tap on her phone.
Biometric authentication.
Payment complete.
That moment of familiarity is often the difference between an abandoned cart and a successful international sale.
That’s exactly why Razorpay is launching the Google Pay digital wallet for international card payments – to help Indian exporters convert global customers with a checkout experience they already know and trust.
Digital wallets are shaping the future of international payments
The way the world pays online is undergoing a shift.
The 2026 Worldpay Global Payments Report forecasts that digital wallets will account for nearly 65% of global e-commerce transaction value by 2030, as consumers increasingly favour faster, wallet-based checkout experiences over manual card entry.
For Indian exporters selling to customers in the US, UK, Europe, Australia, and other international markets, this matters enormously. These customers don’t just recognise digital wallets; they actively prefer them.
The challenges Indian exporters face with international payments
Despite strong products and global demand, many Indian exporters lose customers at the final step.
- Low trust with first-time international buyers: An unfamiliar brand combined with a manual card flow can create hesitation- especially in cross-border transactions.
- Drop-offs due to checkout friction: Entering card numbers, expiry dates, CVV, and OTPs adds friction. On mobile devices, this friction compounds quickly.
- A tougher climb for new brands: Established global brands benefit from reputation and recall. But for new or fast-growing Indian brands, who are still building trust, checkout becomes the first real test of credibility.
Together, these challenges translate directly into lower payment success rates, conversions, and revenue.
Why Google Pay is the answer
The Google Pay digital wallet addresses these challenges at their root: by offering a payment method global shoppers are familiar with.
- A trusted, globally recognised payment method: With millions of users worldwide, Google Pay is immediately recognisable across key international markets. Customers don’t need reassurance; they already trust the payment experience.
- One-tap, biometric checkout: No card entry. No OTPs. No friction.
Customers authenticate using biometrics and complete payments in seconds. - Built-in trust, even for new brands: When customers see the Google Pay digital wallet at checkout, trust transfers instantly. They may be new to your brand, but they already trust Google Pay and its security.
The impact businesses can expect
Early pilots on Razorpay International Payments demonstrate clear, measurable business impact on conversions, checkout experience, payment success rates!
The outcome is simple: less friction, fewer drop-offs, and higher international revenue, without changing pricing, marketing, or product strategy.
Lower fraud risk by design
The Google Pay digital wallet also reduces fraud exposure through:
- Tokenisation (actual card details are never exposed)
- Device-level security
- Biometric authentication
Compared to manual card entry, this significantly lowers the risk of card-not-present fraud.
How merchants can go live with Google Pay digital wallet
- Already using Razorpay International Payments? No action is required. The Google Pay digital wallet will be enabled for eligible merchants in phases, automatically.
- New to Razorpay? You can sign up for Razorpay International Payments to start accepting Google Pay digital wallet payments along with other global payment methods.
Familiarity that converts
With Apple Pay and now the Google Pay digital wallet, Razorpay International Payments brings the world’s most trusted digital wallets to Indian exporters, on one single, seamless checkout.
We’re building with one belief at the core: global customers should be able to pay the way they already love.
As international commerce becomes more competitive, familiarity will increasingly decide who converts and who doesn’t.
The future of international payments is wallet-first.
And that future is now live on Razorpay.
