​​How Mony Boosted International Transactions by 25% with Apple Pay on Razorpay

India is a country of vibrant street markets, incredible food, and unforgettable experiences. But, for tourists and visiting Non-Resident Indians (NRIs), a simple act like paying for street food or a souvenir can quickly become a hassle. This is the exact challenge that Mony decided to tackle. 

With a clear mission to help visitors “pay like a local, take back memories”, Mony – the largest UPI app for NRIs and tourists – offers a way to navigate India’s digital payment landscape seamlessly. The team understood that tourists and NRIs have very different needs. While a tourist might be spending at popular spots, an NRI could be paying for their parents’ medical checkups or buying a new appliance for the family home.

While Mony was successfully bridging this gap, one crucial step remained a hurdle for its users: adding money to their wallets using an international card. This is where Razorpay came in, India’s no:1 UPI app for foreign visitors.

The Challenge: Friction in International Payments

Before integrating Apple Pay through Razorpay, Mony’s users faced several hurdles when trying to add funds. This process was a significant source of friction and frustration.

• Manual Entry: Users had to manually enter their 16-digit card number, expiry date, and CVV for every transaction.
• Authentication Issues: Many users struggled with two-factor authentication, as receiving an OTP on a roaming international number was often unreliable.

These challenges led to frustration and an increase in customer support queries, interrupting what should have been a smooth experience.

The Solution: A Seamless, One-Click Experience

For Mony, integrating Apple Pay through Razorpay was a clear and essential step forward. A large percentage of its users come from countries like the US, UK, and Australia, where Apple Pay is already a primary payment method.

Apple Pay completely streamlined the payment process, reducing a multi-step, minutes-long ordeal into a seamless transaction that takes only a few seconds. This allowed users to add money on the go with just a click, eliminating the need to pull out a physical card or worry about authentication issues.

The Result: A 25% Jump in Transactions and Happier Customers

The positive impact of integrating Apple Pay was immediate and significant, improving everything from user experience to transaction volume.

• Surge in Adoption and Transactions: Within just a month and a half, Mony saw a 20-25% jump in the number of transactions and top-ups. Today, 60-70% of Mony’s Apple user base actively uses Apple Pay to add funds, and three to four out of every ten smart payments are made through it.
• Improved User Experience: The ease of adding smaller amounts of money changed user behavior. Customers could conveniently top up their wallets as needed, which led to more frequent usage.
• Reduced Customer Support Load: The seamless experience led to a drastic reduction in customer support queries related to failed payments or difficulties in adding money. The feature’s importance was proven when its temporary unavailability caused an immediate surge in users contacting support to ask where the option had gone.

Conclusion

By partnering with Razorpay to implement Apple Pay, Mony successfully removed the biggest point of friction in its user journey. This not only enhanced the customer experience but also drove significant growth in transaction volume. As Mony plans to expand its services to include bill payments and phone top-ups, this seamless payment foundation will be critical to its continued success in helping tourists and NRIs explore India with ease.