The distance between “Add to Cart” and “Complete Purchase” should be as short as possible. Every additional page and every extra click is a moment where your customer might get distracted or reconsider. This is the critical final step where potential revenue becomes actual sales, and friction is the biggest enemy of conversion.
Razorpay has fundamentally redesigned this journey to eliminate that friction. That’s why Razorpay is excited to upgrade Magic Checkout with a brand new Single-Page experience. This powerful update is built to make purchasing faster, simpler, and significantly more effective at turning browsers into buyers.
What is the Single-Page Checkout?
At Razorpay, our goal with Magic Checkout has always been to simplify the checkout process and improve conversion rates for our merchants. In e-commerce, continuous innovation is key to staying ahead. Shopper expectations for speed are always increasing, and we believe it’s our job to help you meet them. That’s why we’re making Magic Checkout even better with a new Single-Page design built for maximum speed and efficiency.
As the name suggests, it consolidates all essential elements onto one clean, intuitive page. As you can see in the design below, this unified view brings the entire purchase process together, from order summary to payment. This removes unnecessary steps, creating a perception of speed and simplicity that modern consumers expect and appreciate.
How the New Experience Works
Let’s imagine a customer named Priya shopping at “mavenshop.”
When she proceeds to checkout with the new Single-Page Checkout, she is greeted by a single, comprehensive page. On her screen, she instantly sees her order, her saved address, available coupons, and all payment options, including credit cards and UPI. She applies a discount code, sees the price update in real-time, selects her payment method, and completes the purchase in a matter of seconds.
The result is a seamless and lightning-fast experience that gets customers from cart to confirmation with zero friction.
The Core Benefits for Your Business
This feature is more than just a design upgrade; it’s a strategic tool for growth.
- Streamlined Flow for All Users: This enhancement improves the checkout experience for the vast majority of your logged-in shoppers. By consolidating steps, the Single-Page Checkout provides a faster, more intuitive path to purchase for everyone.
- Reduced Friction at Checkout: By minimizing the number of steps, this feature significantly lowers the chances of customer drop-offs. A smoother process makes the purchase feel effortless, encouraging completion and reducing cart abandonment.
- Conversion Uplift with Speed: This is where the new checkout truly shines. By meeting the market’s demand for faster checkouts, merchants can expect a 20-40 basis points (bps) boost in conversion rates. For every 10,000 customers who reach the checkout, that’s an additional 20 to 40 completed sales that might have otherwise been lost.
Razorpay is committed to equipping you with the best tools to succeed. For all our existing merchants, this powerful Single-Page Checkout experience is now automatically enabled on your store. If you’re not yet using Magic Checkout, now is the time to see what a faster, frictionless checkout can do for your business. Get Magic Checkout today and start converting more visitors into buyers.
