It all began with Priyadharshini, a mother deeply distressed by the rashes on her infant daughter’s cheek. She had tried every commercial baby product out there, but nothing seemed to help.
In her search for a solution, she finally reached out to an old friend, Megala. Megala, who ran her own farm, sent over a bottle of some hand-extracted coconut oil in the hope it might provide relief. And it did.
When Priyadharshini applied the oil on her daughter’s face, the allergy disappeared almost overnight! As someone who had always felt a connection with nature, this further strengthened her belief in its healing power.
The two friends were excited by the discovery of this simple but potent home remedy and thought “Why not share this with others?” and that’s how the seeds of Root and Soil were planted.
A lot has happened since and Razorpay has been right next to them in their growth journey. The once small operation that started with three types of coconut oils has since evolved into a flourishing business with over 35 products today and customers from all parts of the world.
Despite the scale at which the business now operates, they continue to be rooted to their mission which is to support newer parents with carefully crafted natural remedies. All the products are handcrafted in a small village near Pollachi, Tamil Nadu.
International Expansion and its Challenges
After the success in the Indian market, Priyadharshini felt it was time to take Root and Soil to an international audience too. However, being an exporter brought with it its own challenges, as far as international payments were concerned:
- They were dealing with multiple currencies across different countries and wanted to give their customers the ability to pay securely in their local currency, while delivering the best payment experience.
- They wanted to offer their customers the widest coverage of international debit and credit cards.
- They also wanted to ensure a high success rate to reduce failed transactions and deliver an excellent customer experience.
The Razorpay International Payments Advantage
To ensure her international customers enjoyed the best purchase experience, Priyadharshini chose Razorpay for Root and Soil’s International Payments needs.
The Razorpay Impact:
- Powering Growth: Root and Soil has seen a 40% increase in international revenue in the last year.
- Improved Success Rate: Success Rates have shot up by about 13%. This means customers now face fewer payment failures, resulting in a much smoother and reliable checkout experience.
- Expanding Global Presence: Root and Soil has also been able to expand its presence from 3 countries to now over 12 countries.
The Road Ahead: Newer Regions to Conquer
Root and Soil’s success since working with Razorpay International Payments highlights the critical role that the right payment infrastructure plays in driving business growth.
With a solid foundation now in place, Priyadharshini’s team has now set its sights on newer markets like the UAE, the US, Singapore, and Malaysia where there has been much interest from consumers.
As Root and Soil continues to broaden its global footprint, Razorpay’s robust infrastructure will enable the brand to maintain a seamless, trustworthy, and frictionless payment experience for customers around the world.
