Bhanzu began with a clear vision: to simplify math learning and eliminate the widespread fear that math is inherently difficult, especially for students in higher grades. Starting with a group of around 500–600 students who had been following founder Neelakantha Bhanu, Bhanzu treated each learner not just as a customer, but as part of a community.
As their reputation grew, so did their student base, revealing just how many learners struggled with math anxiety. From their roots in the Indian subcontinent to the African continent and beyond, Bhanzu expanded globally to address this need. Through each phase of growth, Razorpay has been the payment gateway capable of scaling seamlessly alongside their journey to make math accessible worldwide.
Learn more about Bhanzu here.
Enabling Bhanzu’s Growth
- More than 3x growth in under 3 years: from 11k to 37k students
- Razorpay helps cut down onboarding time from 3 days to 5 minutes!
Challenges in the Payments Space
Early on, Bhanzu recognized that collecting payments was only part of the equation. To truly earn the trust of students and parents, the company needed to ensure a seamless experience from the very start. As they expanded from the Indian subcontinent to regions like ANZ, GCC, and eventually the US and UK, managing the volume and pace of sales presented new challenges. The initial payment process was rigorous and required manual verification by the finance team, causing onboarding delays of up to three days. This lag left new students waiting and occasionally led to increased chargebacks, especially as the student base grew internationally.
Operating across peak times, like the start of the academic year in March-April, and slower periods, like October, highlighted the need for a more flexible, efficient system. Bhanzu needed a scalable payment solution that could not only keep up with global demand but also offer an onboarding experience that reassured students from day one.
Solving the Equation
To keep up with the demands of their rapidly growing student base, Bhanzu integrated Razorpay’s robust API directly into their system. With this setup, they could seamlessly initiate payments by generating customized Razorpay links directly from their sales tool. This efficient integration not only streamlined the payment process but also ensured students gained instant access to their dashboard, reinforcing trust right from the start.
In an effort to maximize success rates and optimize performance, Bhanzu designed a payment routing system that prioritizes gateways based on success rates, and Razorpay emerged as the best-performing payment solution provider. When occasional payment issues surfaced, Razorpay’s team promptly addressed and resolved them, offering them a reliable partner that ensured minimal disruption and high responsiveness to their needs.
Additionally, Razorpay’s platform provided Bhanzu with real-time visibility into every transaction. Detailed data allowed their teams to address issues immediately, including tracking chargebacks and tracing them back to specific causes, ultimately improving communication with students and reducing refund and chargeback concerns. This transparency offered granular insights, empowering their internal teams with a comprehensive view across all levels.
As a result of these solutions, Bhanzu saw a significant uplift in revenue, hitting a record high in September. With Razorpay’s partnership, they are able to serve students globally and also maintain a high standard of service that builds lasting trust and satisfaction across diverse markets.
Looking Ahead
Bhanzu’s journey has always centered around creating a smooth, trusted experience for students from the very first interaction. Moving forward, the goal is to make onboarding as simple as a single click—enabling students to join immediately with an integrated payment button, transforming a once multi-step process into a seamless experience. As they expand and innovate in the education space, the partnership with Razorpay remains an essential part of its commitment to building trusted, efficient, and growth-oriented solutions for students worldwide.
