Sova Health, a leading online provider of gut-health supplements, microbiome testing, consultancy and programs, has been dedicated to helping customers achieve digestive health goals. With a 100% online business model and a growing customer base, ensuring a seamless payment process has been critical to their mission. For 4.5 years, Razorpay has been their only payment partner, handling all their payment needs, especially via UPI.
With mobile traffic accounting for 85% of their users, Sova Health needed a solution optimized for UPI Intent, handling high transaction volumes without sacrificing payment success rates (SR). Enter Razorpay’s UPI Stack – with quick and easy integration, it began delivering reliable uptime, speed, and enhanced payment success in no time.
Powering Payment Success: Razorpay’s UPI Stack in Action
Razorpay’s seamless integration stood out as a key advantage for Sova Health. The onboarding was so effortless and quick that it required no manual intervention, allowing Sova to focus entirely on scaling its business without worrying about technical roadblocks.
As Sova Health’s customer base grew, ensuring high payment success rates became critical. With more than half of Sova’s payment volumes being processed through UPI, Razorpay’s UPI SR Boosters quickly became the backbone of their payment system, delivering reliability and speed.
- Native Intent
By enabling its Native Intent for UPI, Razorpay helped Sova Health see a significant SR uptick. This feature enables customers to make UPI payments on mobile websites without using UPI IDs, boosting Sova Health’s success rates by 4.16% and contributing an additional ₹1.1L revenue in August alone. This ease of payment was critical, especially for mobile users who comprise the majority of Sova Health’s customer base.
- Dynamic Routing
Razorpay’s Dynamic Routing uses machine learning to route UPI payments to the gateways with the highest SR at all times. This resulted in a 2% SR increase, adding ₹0.5L revenue to Sova’s. The strategic use of Dynamic Routing has been a game-changer for Sova Health, ensuring smooth transactions even during high-traffic periods.
Impact: Enabling Sova Health’s Growth!
With Razorpay’s UPI Stack, Sova Health has been able to achieve an impressive 84% SR in August 2024. The combination of Native Intent and Dynamic Routing has played a vital role in improving success rates and enhancing the overall payment experience for their customers.
Over the last month, Razorpay’s UPI SR Boosters have collectively increased Sova Health’s SR by 6.16%, leading to an additional ₹1.6L GMV. This improvement has been instrumental in driving Sova Health’s growth, allowing them to deliver a reliable and smooth checkout experience for their health-conscious customers.
Here’s to Razorpay X Sova Health!
Sova Health’s partnership with Razorpay has proven to be a powerful tool in scaling their online business. As Sova Health continues to grow in the wellness space, Razorpay remains a key partner, exploring more opportunities to ensure that payment success remains high and customer satisfaction is even higher.
